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Should you hire a fractional adviser to compare acquisition targets?

Before hiring an adviser for an acquisition, decide whether you're choosing a target or structuring one deal. Those are different questions and different scopes.

By FractionalList2 min read

Consider it if you know what you want an acquisition to do for your business, but haven't tested whether the company in front of you is the best fit. Comparing targets and helping structure one deal are different jobs. Decide which one you're buying.

An operator told me about a business considering an acquisition. At first, he thought the work would include a wider look at the market. The buyers clarified that they wanted help with one target they'd already chosen.

That changed the scope.

He also described a question he'd asked business leaders in earlier roles when they wanted to buy a company: “What do you want to get from it?”

That's the question I'd want answered before narrowing the assignment.

Separate the goal from the company

There may be a good reason to pursue this particular target. But write down what you're trying to gain without using its name.

What would the business be able to do after the deal that it can't do now? Why does owning this company look like the right way to get there?

Those answers give an adviser something to test. Without them, it's easy to spend the whole engagement working out how to buy a company without checking why it should be that company.

On our call, I asked whether knowing about other players could give the buyers more leverage. That was a question to explore, not a claim that another target was available or that a better deal had been secured.

Be clear about what you're leaving out

If you've already compared the options and made your choice, you may not need to pay for another broad search. A focused engagement around the chosen deal can make sense.

But if that comparison hasn't happened, make the gap visible. Ask the adviser what they'd need to check before they could support the choice. Then decide whether that work belongs in the engagement.

A narrower fee doesn't answer a question you've removed from the scope.

Fractional fits when you need experienced help around a specific buying decision, rather than a permanent person looking for acquisitions. Match the adviser's experience to that work. Finding targets, testing the fit and structuring a deal aren't interchangeable skills.

The useful outcome is a clearer decision. Know whether you're hiring someone to help choose the company or to help buy the one you've chosen.

Find the right experience for your business.

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